About Us

Threshold Wine Company was established in San Francisco by a group of adventurous wine lovers who are dedicated to helping you find new & exciting wines from around the world.

Our purpose is to discover & work with small production wineries that share our dedication to quality, terroir & sustainability. We import, wholesale distribute & sell directly to consumers in California.

As modern day nĂ©gociants, we started off with our signature Gravity labels. Along the way, we’ve met some boutique producers that were simply too outstanding to leave undiscovered, so we proudly brought them into the Threshold Family of wines.

Finally, what is the Threshold? It’s the point where a wine completes its long, improbable journey. When you take a sip, a wine passes through the Threshold and fulfills its raison d’ĂȘtre. We thank you for doing this part!